All India Gems & Jewellery Foundation conducts annual Awards for the Jewellery indusry in different categories. The organisation is responsible for Industry Advocacy and to present to the government different needs and demands of the jewellery industry in India. 

Beginning from the annoucement to the final awards event, every step the communication had to be sustained and on final day event diffetent media pegs like AIGJF's Spokesperson interactions, Winner features, Fashion Show coverage, Celebrity interactions and a special telecast for NDTV Profit was managed. The entire content of the Show along with Interviews were packaged along with numerous National and Mumbai based media coverages being garnered. 

The entire event garnered coverage worth millions.