Right from the Inception of the Marathon for consecutive 4 years, the Virar Marathon PR & Celebrity Management played a very crucial role in the Brand Creation for where the Event stands today.
Every year from the commencement, PR Strategy and choosing the right Celebrity for the Event; all were systematically presented and executed.
Media registrations, Media Management, Coverage in TV News, Newspapers, Online & Radio across numerous languages were undertaken.
Several Celebrities like Bhaichung Bhutia, Gagan Narang, Sushil Kumar, P T Usha amongst others were brought down to Virar, then a not so popular hamlet attached to Mumbai.
Resultant, combined coverage for all 4 editions worth 500 millions was garnered and Brand Identity etched in memories for forever.