New York Marathon, international water advocate, Mina Guli, the founder and CEO of Thirst set out on the ambitious individual challenge of running 100 marathons in 100 days to highlight the global water crisis. Having already completed more than 30 of the 100 marathons, through the UK, France, Italy, Uzbekistan and India, Mina has experienced first-hand ‘choke points’ that are feeling the impact of the emerging global water crisis. Mina’s Indian Marathon started on 23rd November in New Delhi and after running through various parts of Haryana, Rajasthan and Gujrat, Mina concluded the Indian leg at the iconic Gateway of India in Mumbai.
The Indian Leg of the Marathon across 7 states was managed along with 500+ coverages in leading TV Channels, Radio, Newspaeprs and coverage worth 90 millions (INR) was garnered.