Qutone is a leading Tile company from Gujarat and the association with the Brand for PR started 6 years back when the company decided to revolutionarise the Indian Tile industry with the introduction of "i marble". Multiple city launches were executed in Delhi, Mumbai, Bangalore amongst others and the PR strategy was to position the Brand as the most revered Innovation due to its technology advancements.
Numerous Celebrities were identified, approached and got on board for the Brand for Product Launches, Dealer Meets and Advertising Campaigns amongst others.
Resultant, Brand acquired the Innovative Leadership positioning in a very short span and became a name to reckon with.