HSL Mobile launch and the fact that the screen was unbreakable was communicated to Media as "Hammer Screen" and the Launch too was done in a unique and never before way. All the Technology & IT Media were sent hampers with the Phone along with a Hammer and Walnuts and a personalised note. The experiment proved successfull when the Journalists saw proof for themselves and thus gave birth to humongous buzz and ultimately sales for the Mobile handset targeted at low income groups.

Major newspapers, TV News and Magazines were tapped for the Launch Coverage and post launch brand communique.