A debutant Director & Producer and a passion project, Film Gurudakshina was made on shoe strng budgets but the challenge was to get optimum coverage in West Bengal & North East (origins of the Producers and the origin of the Story;s protaganist) , Maharashtra, North India amongst others were tapped and over 200 media coverages were garnered in all leading newspapers of India. 

Right from the song recordings, to shooting locales to actor and producer, director interactions - PR strategy was to devise maximum mileage for the debutant producer director duo. And that is exactly what was achieved through coverage worth 30 millions making the publicity a memorable drive for the makers.