Born 24 March 1950 in Mumbai, is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses, established in 1977. Prahlad has ruled the advertising world for decades and has created numerous award winning commercials in India and Asia Pacific region.
He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up ‘Lacadives’, a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.